It is important to understand the target group in order to make a decision to stock North Legion SMX. Although the product can be used to support a certain store’s image as innovative, it is certainly more to the SMX than this. North Legion is targeting a high volume market where the ongoing mountain bike boom is the center of our attention. Increasing numbers of ski resorts are investing into bike parks to keep their lifts running during the summer. This trend has led to a new bike style and a new popular sport, which is known to be the largest growing individual action sport in the world. North Legion will continue to work hard with developing the sport with this in mind and put on major slopestyle contests like the Adidas Winter Slopestyle and various other events, which will help build the market and the demand for SMXs.

The target group includes mountain bikers, snowboarder, skiers, motor cross riders, and the general public who wants to try something new. It may seem like you need to be a skilled athlete to take the SMX to the slopes but this could not be further from the truth. It is easy to learn the basics but the possibilities to further develop skills are endless like it is with bikes.